Negra Modelo / Print
Advertising, Art Direction, Copywriting
Brief
Negra Modelo is the beer that traditionally accompanies food and matches any kind of meals perfectly.
Idea
As a metaphor of the beer’s supremacy over refined meals we use a “gastronomic” coat of arms. Various pieces of table setting are brought together to form a noble heraldic sign, with a bottle of Negra Modelo in the lead.
Negra Modelo is the beer that traditionally accompanies food and matches any kind of meals perfectly.
Idea
As a metaphor of the beer’s supremacy over refined meals we use a “gastronomic” coat of arms. Various pieces of table setting are brought together to form a noble heraldic sign, with a bottle of Negra Modelo in the lead.
Campaign Links
http://www.adforum.com/creative-work/ad/player/34463654/Negra-Modelo/PROVID
http://adsoftheworld.com/media/print/negra_modelo_coat_of_arms?size=original
http://www.cruzine.com/2011/03/30/daily-inspirations-137/
http://www.coloribus.com/adsarchive/prints/negra-modelo-coat-of-arms-14255105/
http://www.advertolog.com/negra-modelo-6209805/print-outdoor/coat-of-arms-14255105/
http://pixelpastahome.blogspot.com/2011/03/negra-modelo-coat-of-arms.html
http://sueta.ru/3591.html
http://www.welovead.com/en/works/details/d51CgotB
http://www.creadictos.com/100-publicidades-mas-creativas-marzo-2011/
http://www.wabbaly.com/advertising-alcohol-inspiration/
http://janabeile24.typepad.com/blog/2011/03/negra-modelo-coat-of-arms.html
http://adshowers.tumblr.com/post/4196530838/at-the-head-of-meals-since-1926-negra-modelo
http://overcomunicacion.wordpress.com/2011/04/22/las-piezas-graficas-mas-creativas-de-marzo-de-2011/
http://www.adforum.com/creative-work/ad/player/34463654/Negra-Modelo/PROVID
http://adsoftheworld.com/media/print/negra_modelo_coat_of_arms?size=original
http://www.cruzine.com/2011/03/30/daily-inspirations-137/
http://www.coloribus.com/adsarchive/prints/negra-modelo-coat-of-arms-14255105/
http://www.advertolog.com/negra-modelo-6209805/print-outdoor/coat-of-arms-14255105/
http://pixelpastahome.blogspot.com/2011/03/negra-modelo-coat-of-arms.html
http://sueta.ru/3591.html
http://www.welovead.com/en/works/details/d51CgotB
http://www.creadictos.com/100-publicidades-mas-creativas-marzo-2011/
http://www.wabbaly.com/advertising-alcohol-inspiration/
http://janabeile24.typepad.com/blog/2011/03/negra-modelo-coat-of-arms.html
http://adshowers.tumblr.com/post/4196530838/at-the-head-of-meals-since-1926-negra-modelo
http://overcomunicacion.wordpress.com/2011/04/22/las-piezas-graficas-mas-creativas-de-marzo-de-2011/