AV
  • Project Desk
  • Lego / Lürzer's Archive
  • WWF Print / Lürzer's Archive
  • Samsung Poster / Lürzer's Archive
  • Super Glue Print / Lürzer's Archive
  • Ocean Plaza / Multichannel Campaign
  • Alma TV / Print
  • Mentos Bubble Gum / Print
  • Alma TV / Digital
  • WWF 2016 / Print
  • HeadHunter.ua / Posters
  • Dairy Board / Outdoor Campaign
  • Vodafone Cashless Bazaar / Experiential
  • Alka-Seltzer / Campaign
  • Tetra Pak / Print Campaign
  • Negra Modelo / Print
  • Vinegart / Brand Launch
  • Sedative / Posters
  • PETA Murder Print / Lürzer's Archive
  • Revo Energy / Online Video
  • Rastishka Yoghurt / TVC
  • Danissimo Danone / Digital Activation
  • Snickers Urbania / Mobile Video
  • Actual Drink / TVC
  • Juice / Campaign
  • Danone Yoghurt / Kids’ Testimonial
  • Colgate / Print Campaign
  • Effie Awards Ukraine / Online Video
Alex Valyukh
AV
  • Project Desk
  • Lego / Lürzer's Archive
  • WWF Print / Lürzer's Archive
  • Samsung Poster / Lürzer's Archive
  • Super Glue Print / Lürzer's Archive
  • Ocean Plaza / Multichannel Campaign
  • Alma TV / Print
  • Mentos Bubble Gum / Print
  • Alma TV / Digital
  • WWF 2016 / Print
  • HeadHunter.ua / Posters
  • Dairy Board / Outdoor Campaign
  • Vodafone Cashless Bazaar / Experiential
  • Alka-Seltzer / Campaign
  • Tetra Pak / Print Campaign
  • Negra Modelo / Print
  • Vinegart / Brand Launch
  • Sedative / Posters
  • PETA Murder Print / Lürzer's Archive
  • Revo Energy / Online Video
  • Rastishka Yoghurt / TVC
  • Danissimo Danone / Digital Activation
  • Snickers Urbania / Mobile Video
  • Actual Drink / TVC
  • Juice / Campaign
  • Danone Yoghurt / Kids’ Testimonial
  • Colgate / Print Campaign
  • Effie Awards Ukraine / Online Video

Negra Modelo / Print

Advertising, Art Direction, Copywriting
Brief
Negra Modelo is the beer that traditionally accompanies food and matches any kind of meals perfectly.
Idea
As a metaphor of the beer’s supremacy over refined meals we use a “gastronomic” coat of arms. Various pieces of table setting are brought together to form a noble heraldic sign, with a bottle of Negra Modelo in the lead.

 
Campaign Links
http://www.adforum.com/creative-work/ad/player/34463654/Negra-Modelo/PROVID
http://adsoftheworld.com/media/print/negra_modelo_coat_of_arms?size=original
http://www.cruzine.com/2011/03/30/daily-inspirations-137/
http://www.coloribus.com/adsarchive/prints/negra-modelo-coat-of-arms-14255105/
http://www.advertolog.com/negra-modelo-6209805/print-outdoor/coat-of-arms-14255105/
http://pixelpastahome.blogspot.com/2011/03/negra-modelo-coat-of-arms.html
http://sueta.ru/3591.html
http://www.welovead.com/en/works/details/d51CgotB
http://www.creadictos.com/100-publicidades-mas-creativas-marzo-2011/
http://www.wabbaly.com/advertising-alcohol-inspiration/
http://janabeile24.typepad.com/blog/2011/03/negra-modelo-coat-of-arms.html
http://adshowers.tumblr.com/post/4196530838/at-the-head-of-meals-since-1926-negra-modelo
http://overcomunicacion.wordpress.com/2011/04/22/las-piezas-graficas-mas-creativas-de-marzo-de-2011/
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