Effie Awards Ukraine is the festival that assesses efficiency of marketing and advertising campaigns. Need to emphasize that effectiveness is what matters at this festival.

We dramatize the passion for effectiveness and willingness to do anything for the sake of efficiency.
It is a story of a burglar who takes unprecedented steps to become more efficient. Knowing that the success of his robbery depends on how early he hears an approaching guard, he improves his hearing abilities in a very unusual though effective way.
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